Rebrand –A New Name for a New Era – Rebranding to North West Recycling
2021
In 2021, Brampton Skip Hire officially rebranded as North West Recycling, marking a significant transformation in both name and ambition. What began in 1995 as a local skip hire business had evolved into one of Cumbria’s largest and most forward-thinking waste management companies.
The rebrand reflected more than just a change in logo. It represented a shift in focus toward delivering fully integrated, end-to-end waste management solutions. By that point, our 30-acre Rockcliffe site had grown to include advanced recycling systems, skip and container services, and a renewable fuel facility under development.
The former Brampton Skip Hire name was gradually phased out throughout 2021, as the new North West Recycling identity rolled out across our fleet, facilities, and communications.
This new brand also aligned with our £40 million investment into future infrastructure and the creation of around 60 new local jobs. It followed the launch of our partnership with Waste Knot Energy, which gave us the ability to supply 50,000 tonnes of SRF annually to produce renewable fuel.
As founder Rick Allan explained at the time, this change was driven by a clear purpose: to reduce Cumbria’s reliance on landfill, improve recycling rates, and support the region’s push to cut carbon emissions. The rebrand marked the start of a new chapter, rooted in local values but focused on long-term sustainability and innovation.