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NWR handpicked for Hyundai Europe Campaign

North West Recycling (NWR) recently welcomed Hyundai Construction Equipment Europe to our Carlisle HQ. We were selected to feature in a video & photographic case study to promote the Hyundai brand. The aim being to capture the true capability of their construction machinery in action. The filming included an interview with NWR Managing Director Rick Allan, and footage of the Hyundai machinery in operation.


Cumbria based NWR has a long history with Hyundai Construction Equipment Europe. Our partnership with construction machinery specialists and official Hyundai dealership, Taylor & Brathwaite, goes back years. And they have always subsequently supplied us with high performance Hyundai machinery and equipment.

Due to the huge volume of waste processing, the physical demands placed on the machinery, and its commitment to finding better ways of dealing with Cumbria’s waste, it made sense to select NWR as a partner for this Hyundai campaign. Indeed, each piece of equipment is required to meet the toughest expectations of plant operators and deliver the highest level of performance.

Versatile & Reliable

Versatility, reliability, and increased productivity are essential, with the machinery needing to perform a range of demanding tasks in tough conditions all year round. The new HL955A is shown in action on site, alongside several other Hyundai Construction Equipment machinery, at North West Recycling’s purpose built 30-acre waste reception, recycling, and renewable fuel production facility.

A short excerpt from the video can be viewed here:

Rick Allan, Managing Director at North West Recycling, commented:

“Our business and processing capacity is constantly expanding. Furthermore, to underpin this growth we need reliable machines. Indeed, it is highly important that we have a machinery partner that enables us to continually deliver an excellent service and one that can keep up with our innovation demands. It is mutually beneficial and as such, it is fantastic that we were selected to showcase their equipment. Moreover, we look forward to continuing our successful partnership with both Hyundai and Taylor & Braithwaite.”

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