North West Recycling (NWR), Cumbria’s leading private waste management and recycling company has further strengthened its management team with the appointment of Ian Ireland, in the new role of Marketing Director.
Originally from the North East, Ian has over 20 years CMO level experience and runs the leading Cumbrian digital marketing agency, Ireland Consulting.
Previously, he also spent time as Group Account Director at one of the north’s biggest (and longest standing) advertising agencies, Martin Tait Redheads, and as a marketing consultant at former Newcastle based brand agency Fat Frog.
He joins North West Recycling to work alongside Managing Director and owner Rick Allan in repositioning the brand as the company continues to expand and add new, more sustainable waste processes at its purpose-built 30-acre waste management and recycling facility near Carlisle.
Rick Allan, North West Recycling’s Managing Director, commented: “We’re delighted to welcome Ian on board. He brings with him a wealth of marketing experience and will play an important role in redefining our brand, digitising the business, and ensuring that we are communicating effectively to staff, customers, partners and the media”.
Rick added: ‘Our sustainable approach to managing waste, the scale of our operation and the environmental performance of our fully integrated recycling and recovery facility has not really been explained well enough to the outside world. The future is really exciting for the business, as well as for Cumbria in terms of inward investment and job creation, and for the local environment. The benefits of the circular economy are increasingly obvious, and with our track record in early adoption of sustainable waste processes, we can really help reduce the region’s carbon footprint. Ian’s hire will significantly help shape our brand to better reflect this.”
Ian Ireland, North West Recycling’s Marketing Director and founder of digital marketing agency Ireland Consulting, said: ‘’I am excited to be working alongside Rick, Dave Bamber (General Manager) and the rest of the team at North West Recycling as the business embarks on a major redevelopment of the plant and in the potential impact we can have on tackling climate change.
Ian added: “Having spent a career developing marketing strategies for external businesses, it is fantastic to be able to put down roots and help to continue strengthen a great local brand.”’
When it comes to waste and recycling, North West Recycling is the leading waste management provider across Cumbria and beyond. And for good reason too. Here are 10 reasons why you should choose us as your provider: 1. North West Recycling provides a reliable service with a reputation for quality and dependability. 2. We recover […]
What are aggregate materials used for and what are their main benefits? Construction aggregates are often referred to as simply “aggregates,”. They are a group of materials that are used in construction to form the foundation of roads, buildings, and other structures. Indeed, there are several benefits to using construction aggregate materials in construction projects: […]
A simple guide to gasification and its benefits Gasification is a process that converts solid or liquid fuels into a gaseous fuel called “syngas”. This is done by oxidizing the fuel, creating a mixture of carbon monoxide, hydrogen and other volatile gases. The syngas produced can then be burned as a fuel in a gas […]
Hiring a skip is an excellent and convenient way of getting rid of waste in your home. During home and garden clean or clear outs, you will realize that you have different types of waste to dispose of. Before you embark on disposing of any waste, it is important that you understand what type of […]
Waste Electrical and Electronic Equipment (WEEE) is a diverse and intricate category of recyclable waste that poses unique challenges in the recycling process. This category of waste consists of various electronic devices, making it a challenging waste type to handle. Our primary goal is to achieve the best possible outcome for the waste we receive, […]
Ever wondered whether you actually know the best way to recycle plastics? Here are some tips specifically for recycling rigid plastics in the UK: Recycle Plastics Remember that recycling is just one part of the solution to reducing plastic waste. Reducing your use of single-use plastics and choosing products with minimal packaging can also have […]
The truth is there is no right or wrong answer on how best to recycle paper, however we’ve written an easy guide blog post to help demystify the process. Here are some general tips for recycling paper: Recycle Paper By recycling paper properly, you can help conserve resources, reduce waste, and contribute to a more […]
Last week we announced plans to develop a gasification plant on our site near Rockcliffe, Carlisle. And now we are delighted to share a few more details with you. THE BACKGROUND Sadly, only 9% of plastic waste is recycled. Most is burnt for energy and the rest ends up as plastic waste in the environment. […]
There many great waste management careers available to explore within the waste sector. Some of the most common roles include: Environmental Waste Manager. These professionals are responsible for managing waste collection and disposal operations. They focus on ensuring compliance with regulations, and promoting sustainable waste management practices. Recycling Operatives. These professionals are responsible for the […]
The best way to recycle plastic film may vary depending on the specific type of plastic it is made of and the recycling capabilities in your local area. However, here are some general tips that may be helpful: Furthermore, remember that reducing plastic consumption and choosing sustainable alternatives whenever possible is also an important part […]
Syngas gasification is a proven technology that has been used for several decades in various industries. These include sectors such as power generation, chemical production, and waste management. The feasibility of gasification as a process depends on several factors. Factors including the type of feedstock, the scale of the operation, and the specific application. One […]
The truth is there is no right or wrong answer. There are several ways to recycle garden waste, and the best option will depend on the type and quantity of waste you have, as well as your personal preferences and available resources. Here are a few options to consider: By recycling your garden waste, you […]