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North West Recycling bolsters management team with marketing head

North West Recycling (NWR), Cumbria’s leading private waste management and recycling company has further strengthened its management team with the appointment of Ian Ireland, in the new role of Marketing Director.

Originally from the North East, Ian has over 20 years CMO level experience and runs the leading Cumbrian digital marketing agency, Ireland Consulting.

Previously, he also spent time as Group Account Director at one of the north’s biggest (and longest standing) advertising agencies, Martin Tait Redheads, and as a marketing consultant at former Newcastle based brand agency Fat Frog.

He joins North West Recycling to work alongside Managing Director and owner Rick Allan in repositioning the brand as the company continues to expand and add new, more sustainable waste processes at its purpose-built 30-acre waste management and recycling facility near Carlisle.

Rick Allan, North West Recycling’s Managing Director, commented: “We’re delighted to welcome Ian on board. He brings with him a wealth of marketing experience and will play an important role in redefining our brand, digitising the business, and ensuring that we are communicating effectively to staff, customers, partners and the media”.

Rick added: ‘Our sustainable approach to managing waste, the scale of our operation and the environmental performance of our fully integrated recycling and recovery facility has not really been explained well enough to the outside world. The future is really exciting for the business, as well as for Cumbria in terms of inward investment and job creation, and for the local environment. The benefits of the circular economy are increasingly obvious, and with our track record in early adoption of sustainable waste processes, we can really help reduce the region’s carbon footprint. Ian’s hire will significantly help shape our brand to better reflect this.”

Ian Ireland, North West Recycling’s Marketing Director and founder of digital marketing agency Ireland Consulting, said: ‘’I am excited to be working alongside Rick, Dave Bamber (General Manager) and the rest of the team at North West Recycling as the business embarks on a major redevelopment of the plant and in the potential impact we can have on tackling climate change.

Ian added: “Having spent a career developing marketing strategies for external businesses, it is fantastic to be able to put down roots and help to continue strengthen a great local brand.”’

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