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Roger: New to NWR, But Anything But New to This

Some people spend years building their expertise before finding the right place to use it. Roger spent twenty years becoming one of the most experienced people in Cumbrian waste management — and then chose NWR.

“It’s been very refreshing to step into a new business, with new colleagues and a new customer base. It’s given me an added drive and enthusiasm I didn’t expect.”

What does your role actually involve day to day?

Dealing with customer enquiries for business waste and total waste management, developing our sales strategy for business waste routes with both local and national companies, route optimisation for current bin rounds, and working across operational, sales, customer service and business development teams. Then there’s identifying new opportunities, developing processes like the Waste Audit, and training new starters. The thing people might not realise is how flexible you need to be — it’s fast-paced and dynamic. No two days are the same, and no two customers are the same either.

What do you enjoy most about the work?

Passing on knowledge. I’ve been mentoring our new business development manager, helping with proposals, and providing training on Simpler Recycling and other waste legislation. I’ve got enough information stored up from twenty years in this industry to keep going for a while yet — and giving people snippets they can run with is genuinely rewarding. It gives me a real sense of satisfaction when something lands and someone takes it and makes it their own.

You spent twenty years in Cumbrian waste management before joining NWR. What made you choose to come here?

I was already in the industry, so I could see what NWR was doing — and it was clearly in a significant growth phase. I wanted to be part of that, and I felt I had the knowledge and experience to genuinely contribute to it. Being a local family-run business was important to me too. There’s something about that culture that you don’t get in larger corporate organisations, and I wanted to work in an environment where that still existed.

How has the move felt after two decades with one company?

Honestly — really refreshing. Stepping into a new business with new colleagues and a new customer base has given me an added drive and enthusiasm that I didn’t quite expect. When you’ve been somewhere a long time you can become settled in your ways. Coming here has reinvigorated things. I feel like I’m genuinely contributing from day one, which is a good feeling.

What’s struck you about the culture here since arriving?

It’s good fun — and I know work isn’t supposed to be ‘fun’, but it is. Colleagues are helpful and friendly, and even though I’ve only been here a matter of weeks I already feel part of a close-knit team. Having everyone on one site makes a real difference — you’re connected to people across the business every day rather than operating in silos. The summer BBQ at Rick’s was a brilliant way to get to know everyone outside of the day job. That kind of thing tells you a lot about a place.

What does it mean to be joining NWR at its 30th anniversary?

I may not have been here thirty weeks yet, but it’s genuinely nice to be joining at such a significant moment — with the campaigns, the celebrations, the feel-good factor around the place. That energy is an achievement in itself in this day and age. Not every business reaches thirty years. Not every business that does still feels like this.

Where do you see NWR heading — and your role in that?

The growth and development plans here are genuinely exciting — and I joined at exactly the right moment. I can only see NWR developing further, both in terms of service offering and coverage across the region. There are customers out there who don’t yet know the full variety of what NWR can do for them — and helping to change that, growing the customer base and pushing towards becoming a more regional and national player, is exactly what I’m here to work on.

What advice would you give to someone starting out at NWR?

Be prepared for anything. The waste management industry is wide and varied — no two customers are the same, and the challenges can vary significantly. Be open and receptive to learning quickly on the job. And always put the customer first with a smile. That’s the goal, really.

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